April 2010
4 posts
3 tags
Simplicity isn't that simple
52weeksofux:
“Simplicity is the ultimate sophistication.” —Leonardo Da Vinci
Simplicity, by definition, is freedom from complexity; the absence of luxury or pretentiousness. Sophistication, on the other hand, often implies a sense of style, cultivated beauty and refinement. So is Da Vinci contradicting himself here?
On the contrary. I believe the ultimate level of sophistication happens when...
3 tags
Elegance and The Art of Less
Matthew E. May:
The singular thought that what isn’t can often be as or more powerful than what is presented me with a completely different view of the world. In fact, it offered an altogether unique reality—and a life-changing one at that. I embarked on the journey I’m still on, in search of solutions that derive maximum effect from minimum means, ideas that are elegant by virtue of their...
8 tags
Wieden + Kennedy for Nike
The blogosphere et al. has been buzzing in the past couple days about a new Nike spot for Tiger Woods, by Portland based ad agency Wieden + Kennedy. In case you haven’t seen it already:
Predictably, the extreme simplicity appeals to me here. Personal opinions about the man aside, I think the commercial is pitch perfect, which is quite a feat considering the circumstances. I seem to be...
5 tags
The iPad User Manual
How you know a product is easy to use: when the ‘user manual’ is a single index card.