January 2011
3 posts
5 tags
Idea to Market in 5 Months: Making the Glif
On July 11th, 2010, Tom Gerhardt and I had an idea for an iPhone accessory: a tripod mount that doubled as a stand. Five months later, customers began to receive our product, the Glif, in the mail. This turnaround, from idea to market in five months by two guys with no retail or manufacturing experience, signifies a shift in the way products are made and sold — a shift only made possible in...
7 tags
Voice and Tone
I was browsing through the Windows Phone 7 design and interaction guide (pdf) today and enjoyed this section towards the end about voice and tone:
Many users consider text displayed on computers to be another language called computerese, a jargon-filled, soulless, completely impenetrable foreign language that torments them by hindering their ability to complete tasks and asks nonsensical questions...
5 tags
Yves Béhar Gets It
Short interview with Yves Béhar in the New York Times:
The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed — and truly delightful — to consumers? Remove all the extraneous stuff.
As an aside, I just got the Béhar designed, Lonely Sandwich approved Jawbone Jambox and am enjoying it immensely.