Wieden + Kennedy for Nike

The blogosphere et al. has been buzzing in the past couple days about a new Nike spot for Tiger Woods, by Portland based ad agency Wieden + Kennedy. In case you haven’t seen it already:

Predictably, the extreme simplicity appeals to me here. Personal opinions about the man aside, I think the commercial is pitch perfect, which is quite a feat considering the circumstances. I seem to be in the minority on this, however. My favorite quote: “I find the use of his dead father’s voice … out of context by definition … grotesque and in some ways more tasteless than his sexual transgressions.”

I’m actually glad this commercial popped up recently, because it gave me an excuse to post another super-simple ad that I’ve been keeping in my back pocket for a while. I believe this comes from Wieden + Kennedy as well, but don’t quote me on that.

Brilliant. All it took was some archival footage and a dash of dramatic irony to create one of the more emotional commercials I’ve ever seen. However, I’d imagine this ad, as with the other one, creates a fairly divisive reaction. What do you think? I’d love to hear your thoughts over @RussianPencil.